Skip to main content

Sponsored Content

Choose the Right Lighting for Your Home

Jul 20, 2015 04:41AM ● Published by Family Features

Just like many products, when it comes to purchasing new light bulbs, nothing beats the in-store experience. Seeing the difference in lighting has a stronger impact than online reviews from other consumers or experts. 

In fact, the 7th annual Socket Survey from OSRAM SYLVANIA found that most Americans determine which bulb they need based on information learned from product packaging, in-store displays or from store employees.

Confusing lighting option

As a bright new era of lighting technology is ushered in, the array of energy-efficient choices can be somewhat overwhelming. Choosing new or replacement bulbs includes options for color temperature, tunable white light, applications and more - and newer technologies are more prevalent on store shelves after the incandescent phase-out. 

While Americans are familiar with these lighting technologies, choosing the right product may be confusing. The main options to choose from in the lighting aisle include:

  • Halogen bulbs are essentially incandescents with a small amount of gas inside, making them more efficient. These bulbs offer a range of color quality from bright white to a familiar warm light of traditional incandescents.


  • Compact fluorescent lamps (CFLs) use up to 75 percent less energy than incandescents. Improvements in CFL technology have reduced the harsh light often associated with them, and they are now available in soft white, bright white and daylight colors.


  • Light-emitting diode (LED) bulbs have increased energy efficiency (up to 80 percent less than incandescents) and last anywhere from 15 to 20 years. LED bulbs offer a great range and quality of color and are incredibly reliable and sustainable. 

Finding the right bulb

Home improvement company, Lowe's, invited consumers to participate in a study that would help shape a better customer shopping experience and what they heard was illuminating. From consumer feedback that ranged from "unsure" to "overwhelming" to "confusing," Lowe's redesigned the entire lighting aisle for a more streamlined and informative shopping experience.

Now, choosing a lighting replacement isn't just practical but intuitive in Lowe's stores. Signage with clear, simplified messaging, displays that compare different lighting technologies, and even shelf height adjustments are just some of the changes consumers will notice in the new and improved lighting aisle. For example, based on research that showed lingering confusion about the quality and benefits of LED lighting, Lowe's designed a lit LED bulb display in each section that demonstrates the light output and shows the quality of the bulbs to consumers. 

A better light bulb shopping experience gives context to what type of bulb is needed through interactive point of purchase displays and is clearly organized into bold, color-coded sections by application: general purpose, decorative, indoor/outdoor, specialty or fluorescent. The redesign not only helps customers more easily find the product they need, but also helps them feel more confident in their decision.

For more ways to use energy-efficient LED lighting in the home, visit www.sylvania.com/Discover-LED-Lighting and find expert advice to help navigate your light bulb choices at your local Lowe's.

Sponsored by Sylvania

Like what you're reading? Subscribe to Cabarrus Magazine's free newsletter to catch every headline

Family Features
  • BROWN BAG COLORING FOR ADULTS

    11/24/2017
    11:00AM — 02:00PM

    • Coloring books aren’t just for kids anymore. Bring your lunch and color your stress away. We pr...


  • Gingerbread Community of Hope

    11/24/2017
    01:00PM — 09:00PM

    Create a part of the gingerbread community of hope and see it on display during Dickens' Holiday ...


  • Speedway Christmas 2017

    11/24/2017
    06:00PM

    Speedway Christmas is returning to Charlotte Motor Speedway and is even bigger and better in its ...


  • Turkey Trot Dance Social

    11/24/2017
    08:00PM — 10:00PM

    After a day of enjoying your Thanksgiving favorites (maybe too much!) come out and have a fun nig...


It looks like we don't have any events for this date. You can always add an event.

  • A VET TOGETHER

    11/28/2017
    09:00AM — 11:00AM

    • Join Cabarrus Veterans Coalition the first Tuesday of each month at Carm’s for free coffee and ...


  • Beginner Belly Dance Class

    11/28/2017
    07:00PM — 08:00PM

    Have you always wanted to learn to belly dance but were too nervous to give it a try? Stop waiti...


It looks like we don't have any events for this date. You can always add an event.

  • Sip & Shop

    11/30/2017
    09:00AM — 09:00PM

    Give the gift of North Carolina pottery this year during Sip & Shop, the Cabarrus Arts Council's ...


  • TODDLER STORY TIME

    11/30/2017
    10:30AM

    • Children from walking age to three years old with caregiver. Songs, stories, finger plays follo...


  • Speedway Christmas 2017

    11/30/2017
    06:00PM

    Speedway Christmas is returning to Charlotte Motor Speedway and is even bigger and better in its ...


  • A Closer Look

    11/30/2017
    07:00PM

    A sneak peek into the world of curators, artists and interior designers, these evenings are espec...


  • Turkey Trot Dance Social

    11/24/2017
    08:00PM — 10:00PM

    After a day of enjoying your Thanksgiving favorites (maybe too much!) come out and have a fun nig...


  • Holiday Sip & Shop

    11/25/2017
    01:00PM

    Please Join Makers on North Union for a Holiday Sip & Shop! Hosted by The Bead Lady, Hive & Shoe...


  • On Saturday, November 25 at 6pm, celebrate the start of the Christmas season in Kannapolis with t...


  • Come celebrate an evening of exhilarating holiday entertainment with the Charlotte Civic Orchestr...


  • Sip & Shop

    11/30/2017
    09:00AM — 09:00PM

    Give the gift of North Carolina pottery this year during Sip & Shop, the Cabarrus Arts Council's ...


  • Live entertainment from a variety of local musical and dance groups including Victoria Layton (so...


  • A Broadway Christmas Carol

    12/01/2017
    08:00PM

    Created by Kathy Feininger PG Performances: December 1, 2, 3, 9, 10, 16, 17; 2016 @ 8pm ...


  • The Kannapolis Intimidators are hosting the second annual three-day Holiday Laser Light Experienc...


  • Cookies with Santa

    12/06/2017
    03:00PM — 05:00PM

    Bring your kids to enjoy cookies with Santa at The Galleries on Wednesday, December 6th from 3-5p...


  • Holiday Sip & Shop

    12/09/2017
    01:00PM

    Please Join Makers on North Union for a Holiday Sip & Shop! Hosted by The Bead Lady, Hive & Shoe...


  • Art Lab

    12/13/2017
    10:00AM

    Kids 8+ will learn the forms and styles used by potters and tour the Clay exhibition, Wednesdays,...


  • A Broadway Christmas Carol

    12/15/2017
    08:00PM

    Created by Kathy Feininger PG Performances: December 1, 2, 3, 9, 10, 16, 17; 2016 @ 8pm ...


Get Cabarrus Magazine Delivered to Your Door!

Subscribe today!

Proudly Brought To You By These Community Sponsors