Skip to main content

Cabarrus Tourists Topped $400 Million in Spending in 2014

Aug 13, 2015 09:12AM, Published by Jason Huddle, Categories: Life+Leisure, Community

CONCORD – Visit North Carolina have announced that domestic visitors to and within Cabarrus County spent a record $400.03 million in 2014. Cabarrus County saw the second highest percent increase in visitor spending behind Orange County, outpacing North Carolina and 98 other counties. 

Cabarrus County lodging experienced a 12% increase in room demand in 2014.  The driving force? A dynamic tourism product. 

“Our team makes a conscious effort to cultivate a destination with a diverse combination of tourism assets,” said Donna Carpenter, President/CEO of the Cabarrus County Convention and Visitors Bureau. “One with appeal across all segments—corporate, group and leisure travel.” 

Value and exclusive offerings at Charlotte Motor Speedway continue to draw dedicated race fans to the 1.5-mile superspeedway, zMAX Dragway and The Dirt Track. The venue also played host to the Mustang 50th Birthday Celebration in 2014, generating over $8 million in economic impact in Cabarrus County. 

 Also new in 2014, SEA LIFE Aquarium joined an ever-fresh mix of attractions and retailers at Concord Mills luring even more leisure travelers to the area. Combined with the year-round appeal of Great Wolf Lodge and NASCAR team race shops, Cabarrus County is a destination with a distinct culture that has something for everyone. 

Lodging options complete a well-rounded mix of offerings in Cabarrus County. Amenities abound for groups hosting meetings and conventions at Embassy Suites Charlotte-Concord and Great Wolf Lodge while convenience and easy accessibility along Interstate 85 are attractive to both individual corporate and leisure travelers. 

2014 Cabarrus County tourism impact highlights:

·         The travel and tourism industry directly employs more than 4,190 people

·         Of all 100 counties in NC, Cabarrus saw the largest year-over-year increase in direct tourism employment at 5.3 percent

·         Total payroll generated by the tourism industry in Cabarrus County was $87.06 million

·         State tax revenues totaled $22.03 million and local tax revenues totaled $6.92 million from travel to Cabarrus County


Tourism is economic development. Learn more about how visitors positively impact our community and the role of the Cabarrus County Convention and Visitors Bureau. 

These statistics are from the “2014 Economic Impact of Travel on North Carolina Counties.” The study was prepared for Visit North Carolina by the U.S. Travel Association. Click here for more information about the travel impact numbers.

Like what you're reading? Subscribe to Cabarrus Magazine's free newsletter to catch every headline

Cabarrus Magazine Sea Life Aquarium Cabarrus CVB Visit North Carolina

  • Local Organic Farmers Market

    04:00AM — 06:00PM

    Enjoy high quality, locally sourced produce from certified organic farmers. Support these hard-wo...

  • Renaissance Classical Preschool Summer Camp

    07:00AM — 06:00PM

    Renaissance Classical Preschool Summer camp June 12th-August 4th. Our Summer camp is designed to ...

  • Earth Fare Grand Opening

    07:00AM — 09:00PM

    Earth Fare, the authentic specialty organic and natural food grocery store, invites the greater C...

  • Renaissance Classical Preschool NOW ENROLLING

    08:00AM — 05:00PM

    Renaissance Classical Preschool is now enrolling for 2017-2018. We cater to children ages 1-3yrs ...

  • Registration Open for Toddler Summer Camp Ages 4 & 5! Summer fun with curriculum incorporated thr...

  • Body Sculpt

    05:30PM — 06:30PM

    A combination of traditional body sculpting methods using free weights, resistance bands and your...

  • CBC Trivia Night


    Cabarrus Brewing Co’s weekly Trivia Night hosted by KanePunch Comedy’s Patrick & Joel is held eve...

  • Namaste and have a Beer

    07:00PM — 08:00PM

    Join us at Twenty-Six Acres every Wednesday for Yoga with Jill Falconer Yoga! Classes are $10 and...

It looks like we don't have any events for this date. You can always add an event.

Get Cabarrus Magazine Delivered to Your Door!

Subscribe today!


Carolina Pizza Huts
Cabarrus Economic Development
DefyGravity Charlotte
Twenty-Six Acres Brewing Company
Kannapolis Intimidators