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Cabarrus Magazine

Cabarrus Tourists Topped $400 Million in Spending in 2014

Aug 13, 2015 09:12AM ● By Jason Huddle

CONCORD – Visit North Carolina have announced that domestic visitors to and within Cabarrus County spent a record $400.03 million in 2014. Cabarrus County saw the second highest percent increase in visitor spending behind Orange County, outpacing North Carolina and 98 other counties. 

Cabarrus County lodging experienced a 12% increase in room demand in 2014.  The driving force? A dynamic tourism product. 

“Our team makes a conscious effort to cultivate a destination with a diverse combination of tourism assets,” said Donna Carpenter, President/CEO of the Cabarrus County Convention and Visitors Bureau. “One with appeal across all segments—corporate, group and leisure travel.” 

Value and exclusive offerings at Charlotte Motor Speedway continue to draw dedicated race fans to the 1.5-mile superspeedway, zMAX Dragway and The Dirt Track. The venue also played host to the Mustang 50th Birthday Celebration in 2014, generating over $8 million in economic impact in Cabarrus County. 

 Also new in 2014, SEA LIFE Aquarium joined an ever-fresh mix of attractions and retailers at Concord Mills luring even more leisure travelers to the area. Combined with the year-round appeal of Great Wolf Lodge and NASCAR team race shops, Cabarrus County is a destination with a distinct culture that has something for everyone. 

Lodging options complete a well-rounded mix of offerings in Cabarrus County. Amenities abound for groups hosting meetings and conventions at Embassy Suites Charlotte-Concord and Great Wolf Lodge while convenience and easy accessibility along Interstate 85 are attractive to both individual corporate and leisure travelers. 

2014 Cabarrus County tourism impact highlights:

·         The travel and tourism industry directly employs more than 4,190 people

·         Of all 100 counties in NC, Cabarrus saw the largest year-over-year increase in direct tourism employment at 5.3 percent

·         Total payroll generated by the tourism industry in Cabarrus County was $87.06 million

·         State tax revenues totaled $22.03 million and local tax revenues totaled $6.92 million from travel to Cabarrus County


Tourism is economic development. Learn more about how visitors positively impact our community and the role of the Cabarrus County Convention and Visitors Bureau. 

These statistics are from the “2014 Economic Impact of Travel on North Carolina Counties.” The study was prepared for Visit North Carolina by the U.S. Travel Association. Click here for more information about the travel impact numbers.

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