Skip to main content

Sponsored Content

Keep Your Trick-or-Treaters Safe and Seen on Halloween

Oct 05, 2015 06:47AM, Published by Family Features, Categories: Family Features, Family Features Lifestyle




(Family Features) Few holidays delight kids more than Halloween. At the same time, Halloween generates significant worry in parents and with sound reason. Halloween is the deadliest day of the year for young pedestrians. According to the National Highway Traffic Safety Administration, more than twice as many children are killed in pedestrian/vehicle incidents on Halloween between 4-10 p.m. compared to the same hours on the other days of the year.

Why are Halloween pedestrian fatalities so high? For more than 70 percent of kids who trick-or-treat door to door, it’s due to a dangerous combination of reduced daylight, preoccupied and unaccompanied kids in the streets, and bulky costumes that often make it difficult for oncoming drivers to see them.  

The child safety experts at Safe Kids Worldwide urge parents to add adhesive reflective tape to Halloween costumes, but this material is expensive and often of low quality. Without sufficient time and distance to react, many drivers may see a pedestrian too late to avoid them.

“Most self-adhesive reflective material on the market is not only difficult to find, it is also of the cosmetic or low-brightness variety, which is only effective at very short distances and only if used in sufficient quantities," said Chuck Gruber, CEO and founder of ReflectYourGear. "We want to make reflective material affordable and easy to use, in order to reduce preventable injuries by helping people increase their visibility to oncoming drivers. If you want to be seen in low light or darkness, our high-brightness reflective – visible at 300 to 500 feet – is the best option.”

Made with high-brightness 3M Scotchlite Reflective Material, ReflectYourGear do-it-yourself self-adhesive stickers are available for less than $10. For a limited time, visit ReflectYourGear.com and enter the code “BeSeenHalloween” to receive a free eight-piece pack of self-adhesive reflective material to ensure your young ghosts and goblins are seen and safe this Halloween.

Proper placement of reflective material can also have an impact on safety. Gruber recommends 360-degree (front, back and sides, including limbs) coverage for Halloween costumes, with reflective material placed at biomotion points, such as wrists, ankles, hands, feet and shoulders.

“The brain is hard-wired to distinguish human motion quickly, so when a driver sees reflective in the shape of a human, there is less time spent wondering what he's seeing and more time to react and avoid a collision,” Gruber said.

Parents can't remove all potential dangers from their kids' lives, but they can take steps to ensure that the only scary part about Halloween is seeing vampires. And maybe the dentist.

Sponsored by ReflectYourGear


Like what you're reading? Subscribe to Cabarrus Magazine's free newsletter to catch every headline



Family Features Family Features Lifestyle


  • Small Business Saturday

    06/24/2017
    08:00AM — 09:00PM

    Make a purchase in any of the participating businesses in Downtown Concord and enter a drawing to...


  • PIEDMONT FARMERS MARKET

    06/24/2017
    08:00AM

    • Open year-round. Fresh local produce, honey, free-range eggs, antibiotic- and hormone-free beef...


  • Summer Kickoff Party

    06/24/2017
    09:00AM — 05:00PM

    Kick stands up! Time to kick off summer with a bang. Come and enjoy live music featuring Ethan Ha...


  • Beer Mile

    06/24/2017
    09:00AM

    Registration starts at 9:00 • First group is at 9:30 • Next group goes at 10:00 • Then the rel...


  • North Carolina (PSI-NC) is a new nonprofit dedicated to assisting North Carolina families and the...


  • Join us in beautiful Downtown Concord for the Summer Sidewalk Sale on Saturday, June 24, 2017! ...


  • Family Day @ The Cabarrus Arts Council

    06/24/2017
    10:00AM — 02:00PM

    Join the Cabarrus Arts Council for Family Day, this Saturday June 24 from 10 - 2 p.m. in The Gall...


  • The 2017 Independence Celebration will be Saturday, June 24th @5pm.


  • Birding in the Sandhills

    06/24/2017
    06:00PM

    Attention bird enthusiasts and those of the like! Join Ranger Fields and local birder extraordina...


  • Live Music at CBC : John Sullivan

    06/24/2017
    07:30PM — 10:00PM

    Looking for a little entertainment while you enjoy a fresh local craft beer? Well, this is the ev...


  • Dorothy in Wonderland

    06/24/2017
    07:30PM — 09:00PM

    Dorothy in Wonderland opens Friday June 16th, 2017 at 7:30pm Come see local youth actors from ...


  • Dorothy in Wonderland

    06/25/2017
    07:30PM — 09:00PM

    Dorothy in Wonderland opens Friday June 16th, 2017 at 7:30pm Come see local youth actors from ...


  • Renaissance Classical Preschool Summer Camp

    06/27/2017
    07:00AM — 06:00PM

    Renaissance Classical Preschool Summer camp June 12th-August 4th. Our Summer camp is designed to ...


  • A VET TOGETHER

    06/27/2017
    09:00AM — 11:00AM

    • Join Cabarrus Veterans Coalition the first Tuesday of each month at Carm’s for free coffee and ...


  • A Vet Together

    06/27/2017
    09:00AM — 11:00AM

    Join Cabarrus Veterans Coalition at Carm's Cafe every Tuesday morning for A Vet Together! Fre...


  • Local Organic Farmers Market

    06/28/2017
    04:00AM — 06:00PM

    Enjoy high quality, locally sourced produce from certified organic farmers. Support these hard-wo...


  • Renaissance Classical Preschool Summer Camp

    06/28/2017
    07:00AM — 06:00PM

    Renaissance Classical Preschool Summer camp June 12th-August 4th. Our Summer camp is designed to ...


  • Earth Fare Grand Opening

    06/28/2017
    07:00AM — 09:00PM

    Earth Fare, the authentic specialty organic and natural food grocery store, invites the greater C...


  • Body Sculpt

    06/28/2017
    05:30PM — 06:30PM

    A combination of traditional body sculpting methods using free weights, resistance bands and your...


  • CBC Trivia Night

    06/28/2017
    07:00PM

    Cabarrus Brewing Co’s weekly Trivia Night hosted by KanePunch Comedy’s Patrick & Joel is held eve...


  • Namaste and have a Beer

    06/28/2017
    07:00PM — 08:00PM

    Join us at Twenty-Six Acres every Wednesday for Yoga with Jill Falconer Yoga! Classes are $10 and...


  • Renaissance Classical Preschool Summer Camp

    06/29/2017
    07:00AM — 06:00PM

    Renaissance Classical Preschool Summer camp June 12th-August 4th. Our Summer camp is designed to ...


  • TODDLER STORY TIME

    06/29/2017
    10:30AM

    • Children from walking age to three years old with caregiver. Songs, stories, finger plays follo...


  • The Miss Harrisburg July 4th Pageant will take place on Thursday, June 29, 2017 at Hickory Ridge ...


  • Kannapolis Farmers Market

    06/29/2017
    04:00PM — 07:00PM

    The Kannapolis Farmers Market will be held every Thursday, 4-7pm May through September, at the co...


Get Cabarrus Magazine Delivered to Your Door!

Subscribe today!


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Carolina Pizza Huts
Cabarrus Economic Development
DefyGravity Charlotte
Twenty-Six Acres Brewing Company
Kannapolis Intimidators