Travel and Tourism Week: It’s for Locals, Too.
May 01, 2016 08:30AM
● By Jason Huddle
Travel and Tourism Week: It's for Locals Too!
Each May, the Cabarrus County Convention and Visitors Bureau (CVB) takes part in National Travel and Tourism Week. This year’s event takes place May 1 through 7.
Congress implemented Travel and Tourism Week by passing a resolution in 1983. The week is meant to recognize the importance and value of tourism to the U.S. economy and urges those in the industry to share that value with their local residents on a local level.
This year’s National Travel and Tourism Week theme is Travel ’16. “Our goal is to ensure that travel – and its positive impact – is part of the discussion amidst the 2016 election season,” ustravel.org says. “After all, travel is a primary industry in America. That’s why we’re having travel ‘hit the campaign trail’ for National Travel and Tourism Week 2016. There’s no debate about it – travel is a bi-partisan industry that works for America.”
According to the CVB, “In 2003, tourism’s estimated economic impact was $190.79 million. In 2013, the impact was $371.87 million. Each year, the North Carolina Department of Commerce’s Division of Tourism, Film and Sports Development conducts economic impact studies to help determine the impact of tourism on each county. Metrics that are calculated include expenditures, payroll, employment, state tax receipts and local tax receipts.”
And there’s a way to measure the economic impact of a single event. Destination Marketing Association International (DMAI) uses Tourism Economics’ “calculator” to determine an event’s return on investment in local taxes. Business sales, personal income, jobs supported, persons employed, and total federal, state and local taxes generated are converted into data “which measure the difference in per diem costs by city,” according to the CVB, adding, “The calculator determined that the 2013 World of Outlaws World Finals at the Dirt Track at Charlotte Motor Speedway created a direct impact of $4,675,503 and a total impact of $7,740,170 for Cabarrus County. A total of 2,235 jobs were supported, and the event provided the local economy with $389,551 in local taxes.”
On May 6 at Great Wolf Lodge, the Cabarrus Regional Chamber of Commerce, Cabarrus Economic Development Corporation (EDC) and the CVB will join together for the third consecutive year to host Celebrate Cabarrus. This formal event will see the release of such figures as those above as well as recognize those who have gone above and beyond in promoting Cabarrus County tourism. Those attending will enjoy dinner, an awards presentation and dancing.
What’s new this year is that the CVB is getting the general public involved in Travel and Tourism Week, and beyond. Called BRR, or Book Friends & Family, this program is geared toward familiarizing Cabarrus County residents with its lodging options while, at the same time, making it a contest of sorts.
“Visit Cabarrus (CVB) is teaming up with local hospitality and tourism industry partners to host a special hotel Open House just for locals,” Julie Hinson, the CVB’s communications manager, says. “Drop in for a hotel tour and become the family expert on where to stay! So when school is out and summer vacation plans are taking shape, or it’s time to host your relatives over the holidays, you’ll be armed with all the information you need to find your BFFs the perfect home away from home.”
If a participant reserves a room for friends or family, they can log on to VisitCabarrus.com and register the confirmation number to be entered to win special prizes. As of press time, program details were being finalized and the official launch date had not been announced. You can go to VisitCabarrus.com for more information.
Stay tuned for the June issue of Cabarrus Magazine where we’ll share the Celebrate Cabarrus award winners, and facts and figures from the event.
Publisher's Note: Don't forget to check out our The 2016 Racing Guide Presented by The 600 Festival & Carolina Pizza Huts, for all the events happening all month!
Article by: Kimberly Cassell
Photos courtesy: Cabarrus CVB