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Restored Coca-Cola Sign in Concord Recognized in Larry Jorgensen's “THE COCA-COLA TRAIL”

Aug 14, 2017 06:19PM ● By Melanie Heisinger

"The Coca-Cola Trail", People and Places in the History of Coca-Cola by Larry Jorgensen

Have you noticed the restored Coca-Cola sign in Concord? Recently, it was included in a newly published book titled "The Coca-Cola Trail", People and Places in the History of Coca-Cola by Larry Jorgensen.

The Concord project is the lead item in a chapter called "Coca-Cola Ghost Signs", which details some of the signs restored by CCBCC, and tells how Concord played an important role in the project.

View the attached PDF to read one of the chapters that includes Concord. 

Check out some fun facts below from the book, as well as a few photos courtesy of Jorgensen.

“THE COCA-COLA TRAIL”: Interesting Facts

1. The exclusive rights to bottle Coca-Cola throughout the United States were initially sold for $1.00.
Chapter 3 – Chattanooga

2. Coca-Cola was first bottled in Vicksburg, Mississippi five years before the rights to bottle the beverage were granted.
Chapter 1 – Vicksburg

3. A “Bonnie and Clyde” hold-up of a Coca-Cola plant in Arkansas.
Chapter 20 – Nashville

4. The second place were Coca-Cola was bottled, again before bottling was licensed, was in Georgia.
Chapter 4 – Valdosta

5. A 97 year old man worked for a Coca-Cola plant for 79 years.
Chapter 12 – Fort Smith

6. The only city museum located in a former Coca-Cola plant, where some of the old bottling equipment remains on display.
Chapter 7 – Aliceville

7. How a mayor saved and preserved Coca-Cola history in his city.
Chapter 13 – Grenada

8. A young memorabilia collector created a Coca-Cola museum in an abandoned and falling down Coca-Cola plant.
Chapter 16 – Cedartown

9. The unique history of the world's most famous beverage bottle.
Chapter 5 – Root – The Bottle, The Bottler

10. Aging outdoor Coca-Cola murals are being preserved and restored.
Chapters 8 & 22
The book is available at and from Amazon.

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