Cabarrus County Hosts 2017 Travel Media Showcase
Sep 05, 2017 10:19PM
By Melanie Heisinger
Photo Credit: Michael A. Anderson Photography
What is the benefit to Cabarrus County?
The Cabarrus County CVB was able to sit down for one-on-one appointments with over 70 travel journalists during the conference this week to share the many stories of our exciting destination. In addition, the event also included receptions at Southern Grace Distilleries in Mt. Pleasant and Charlotte Motor Speedway along with local tours that brought travel media to locations including Downtown Concord and Kannapolis, Lomax Farm, area race shops and more. We saw a significant amount of sharing on social media platforms during and after these events (search #tmscabarrus on social media!) and look forward to continuing that momentum, monitoring for and sharing the resulting editorial coverage of our destination as a result of the show. Many of the participating journalists are interested in returning to Cabarrus County to create even more content that will inspire their audiences to visit out destination and boost our local tourism industry.
How did Cabarrus County get picked to host it this year?
Representatives from the Cabarrus County CVB participated in Travel Media Showcase conference in 2015 and 2016 as an exhibiting destination to share the stories of our community and encourage travel writers to visit, explore the area and share their experiences here with their audiences. The value of hosting the conference and sharing experiences firsthand was very evident, and the CVB expressed interest in hosting to the event organizer which spurred a year-long planning process to maximize the experiences of attendees while in Cabarrus County.
For more, visit www.CabCoCVB.com or find them at Facebook.com/VisitCabarrus and @SpeedCityUSA.