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Cabarrus Magazine

Cheerwine Festival Set to Celebrate 101st Year

May 15, 2018 02:47PM ● By Melanie Heisinger
Created in 1917, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 101-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there.

To celebrate Cheerwine’s 101st year and the soft drink brand’s uniquely Southern roots, Cheerwine and its hometown, the City of Salisbury, N.C., are teaming up to host a free, outdoor Cheerwine-themed festival - The Cheerwine Festival

The free event will take place on Saturday, May 19, in downtown Salisbury from 10 a.m. to 8 p.m. 

Fans will enjoy cold Cheerwine, live music, great Cheerwine-inspired Southern food, shopping for Cheerwine merchandise, family-friendly activities, a free Cheerwine historical exhibit at the Rowan Public Library, a beer garden and local craft vendors.

"Last year, we commemorated our 100th birthday by inviting Cheerwine fans of all ages to our “Centennial Celebration” in Salisbury," Communications Department representative for the City of Salisbury Heather Hughes told us. "With plenty of Cheerwine, live music and a barbecue contest, more than 30,000 people packed the streets of Salisbury. The event was such a success that we've teamed up with the city of Salisbury to offer an annual festival. This one is the first."

In 2017, the brand commemorated its 100th birthday by inviting Cheerwine fans of all ages to its “Centennial Celebration” in Salisbury. This year, there are a lot of fun activities planned throughout the day. Cheerwine fans can enjoy cold Cheerwine, live music, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a free Cheerwine historical exhibit at the Rowan Public Library, a beer garden and local craft vendors.

Several food vendors are also making Cheerwine-inspired items including Cheerwine barbecue sauce, slushies, sno-cones, funnel cakes, candy apples and kettle corn.

As a bonus, Sister Hazel is headlining the festival! 

Since this event is almost fully run by volunteers, they need your help. If you're interested in volunteering, the volunteer application can be found at

For a full list of festival activities and schedule, visit: 

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