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Cabarrus Magazine

CVB Takes on New staff: Executive VP, Honored

Aug 26, 2014 10:26AM ● By Jason Huddle

John Mills

Concord - The Cabarrus County Convention & Visitor's Bureau (CVB) is enjoying accolades and welcoming new faces lately. John Mills was selected as the winner of the Charlotte Business Journal’s 2014 CFO of the Year award in the category of small – midsized nonprofit or government organization. They have also announced the additions of Samantha Fisk as Visitor Services Manager and Sophia Costner as Executive Assistant.

Mills is the longest employed team member of the Cabarrus County Convention and Visitors Bureau and has led the organization through milestones such as establishing the Bureau as an independent 501(c)6, relocating the offices and visitor center, and achieving accreditation through Destination Marketing Association International (DMAI), the global trade association for official destination marketing organizations.

“Since joining the Bureau, John has dedicated himself to the development of the organization, our staff and this destination,” said Donna Carpenter, President/CEO of the Cabarrus County CVB. “He’s been instrumental to the advancement of the tourism industry in Cabarrus County and we’re so fortunate and honored to have him as a part of our Leadership Team.”

As Executive Vice President, Mills’ primary roles at the Cabarrus County CVB include finance, human resources, research and operations. Learn more about John Mills here.

Prior to joining the Bureau’s team, Fisk served as Marketing Manager at Texas Roadhouse in Concord. She is a native of Cabarrus County and has over ten years of

Samantha Fisk

experience in customer service. Fisk received a Bachelor of Science in Business Administration degree in Marketing from Catawba College in 2010. In August, she earned the first of three certificates from the Southeast Tourism Society's Marketing College program toward becoming a certified Travel Marketing Professional (TMP). 


Sophia Costner

Ms. Costner joins the Bureau’s team as Executive Assistant with over ten years of experience in administrative roles. Costner began her career at the Stanly County Chamber of Commerce/Convention & Visitors Bureau serving as Administrative Assistant for over three years. Most recently, she served as a Student Mentor and Student Government Association Advisor at Stanly Community College. There, she also worked as Executive Assistant to the President and Foundation and in 2012, received an Associate of Science degree in Business Administration.

“We’re thrilled to have such talented and enthusiastic individuals like Samantha and Sophia to represent our destination and serve our visitors and community,” said  Carpenter.







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