Continuous Life-Long LearningDec 02, 2016 04:52PM ● By Melanie Heisinger
If you are a subscriber to Success Magazine, you are familiar with the interview recordings that are provided with each issue. I look forward to these each month, and seldom does an issue go by that I don't benefit from the speakers and their topics.
One issue featured an interview with Brian Tracy, an author of 50 books and
more than 500 audio training programs over his 30+ year career. Brian's books
include "No Excuses! The Power of Self-Discipline", "Eat That
Frog! 21 Great Ways to Stop Procrastinating", and "Reinvention: How
to Make the Rest of Your Life the Best of Your Life". The latter is his
most recent book and the topic of his interview with Success.
Brian rightly points out that the pace of change in our society has created the need for us to be constantly reinventing ourselves. The economy has impacted entire industries in ways that cause us to question whether a return to normal is even possible. Our ability to reinvent ourselves, to discover new and exciting ways to contribute and make a difference, is truly being put to the test.
As an owner of a growing practice, I have experienced this firsthand. The transition from corporate career to entrepreneur has involved learning new skills and revisiting old ones, evaluating my strengths and finding ways to use them to bring results for my clients.
Reinvention requires that we remain open to the need for constant change, for continuous and lifelong learning. The cumulative effect of this effort over time is extraordinary.
Tracy uses something he calls the "E v E" ratio, or Entertainment vs. Education, as a way to bring this point home. In our entertainment-driven society it's not hard to imagine this ratio averaging 50:1, meaning that for every 50 minutes on entertainment, we spend just 1 minute of education. Watching hours of TV each day, reading the paper, listening to the radio in the car, magazines, leisure reading, movies, shopping, hobbies and weekend sporting activities all fall into the entertainment category. Nothing wrong with these, of course.
Now imagine the impact of proactively changing this ratio to 25:1, 10:1, or even 5:1. For example, reading an hour per day could complete 50 books in a year. How would the intake of ideas, solutions, thought-provoking concepts and perspectives impact your career, your business, your income? How about listening to audio books instead of the radio in your car several times a week?
We all understand the need for investing in our businesses. What about the need for investing in ourselves? Think about where you are now, and where you would like to be. What steps can you make today to begin creating that result?
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